HoReCa Masterclass towards the Olympic and Paralympic Winter Games Milano Cortina 2026
Register your students for the Ho.Re.Ca. Masterclass in preparation for the Olympic and Paralympic Winter Games Milano Cortina 2026!
Sponsored by Coca-Cola HBC Italia, this program is designed for students from Hospitality, Tourism, and Administrative Institutes, with a pathway running from May 2025 to June 2026.
During this exclusive program, the 10 selected students will also have the opportunity to take part in a unique Job Shadowing experience, lasting 2 days, during the Olympic and Paralympic Winter Games Milano Cortina 2026. Moreover, each of them will receive a scholarship worth 4,000€ each to be used for further studies.
An unmissable opportunity to enrich their professional skills and gain experience in a highly international setting!
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Who can participate
- Students in their fourth year of secondary schools across Italy, specializing in Hospitality, Tourism, and Administration.
- JA Alumni network members under the age of 30.
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Il programma in breve:
- 4 Masterclass Online sui temi del turismo e dell'ospitalità
- Attività di Job Shadowing
- Studenti e studentesse classi IV
- Scuole di formazione professionale
THE PROGRAM
The first part of the program is open to all classes from Hospitality, Tourism, and Administrative Institutes.
ONLINE MASTERCLASS
4 online masterclasses led by key industry professionals. These masterclasses will explore the Olympic and Paralympic Winter Games Milano Cortina 2026 from different perspectives, providing participants with valuable insights into marketing, business, and innovation.
APRIL – OCTOBER 2025
Between October and December 2025, students will have the opportunity to apply for the second part of the program.
2 Days Inside the Olympics
10 students among all masterclass participants will be selected by JA Italia through a competition to take part in the Job Shadowing program. The winners will have the unique opportunity to spend 2 days in the Olympic environment, experiencing firsthand a dynamic and international work setting.
FEBRUARY 2026
4.000€ SCHOLARSHIP
At the end of the program, the 10 selected students will receive a €4.000 scholarship sponsored by Coca-Cola HBC Italia, to continue their studies at an ITS or a University.
FEBRUARY 2026
An unmissable opportunity for your students!
This program is an extraordinary chance for your students to challenge themselves in a highly prestigious environment, enhancing their professional prospects.
Masterclasses
All sessions will take place from 10:00 AM to 12:00 PM.
All dates will be announced soon.
8 aprile
Milano-Cortina 2026: opportunities and legacy
- General Manager Olympic and Paralympic Games Milano Cortina 2026, Coca-Cola Italia
May 21
The central role of marketing in large-scale events
September 29
The Art of Selling: bold on-field activations
18 ottobre
Ho.Re.Ca sector: skills and opportunities
- Talent Acquisition Manager, Coca-Cola HBC Italia
- FIPE
